With vaccines for COVID 19 getting more and more prevalent, patients will now be more comfortable heading back to the hospitals for neglected medical issues they have put off the last year. How can your hospital take advantage of this upheaval in patient behavior and lure new and returning patients back into their facilities for both necessary and elective procedures? How can they assure customers proper precautions are being taken to guarantee their safety? How have marketing shifts happened during COVID that marketers need to take into account? Our expert speakers discuss these issues on our Hospital Marketing Virtual Forum on Wednesday, March 31.