DTC in Focus
| Issue | Central Theme* | Deadline for Ads & Content | Release Date** |
| January | Disruptive Innovation | 1/13/2016 | 1/27/2016 |
| February | Media Strategy/Planning & Buying | 2/10/2016 | 2/17/2016 |
| March | Emerging Channel Innovations | 3/9/2016 | 3/16/2016 |
| April | Overcoming Communication Challenges | 4/20/2016 | 4/27/2016 |
| May | Marketing Trends/Projections | 5/11/2016 | 5/18/2016 |
| June | Disease Education/Prevention | 6/8/2016 | 6/15/2016 |
| July | Adherence | 7/13/2016 | 7/20/2016 |
| August | Multicultural | 8/10/2016 | 8/17/2016 |
| September | Patient Engagement | 9/14/2016 | 9/21/2016 |
| October | Creative Assessment | 10/12/2016 | 10/19/2016 |
| November | Applying 2016 Lessons to 2017 Patient Communications | 11/9/2016 | 11/16/2016 |
| December | No Issue | N/A | N/A |
*Each issue of DTC in Focus will heavily focus on a central theme, but will also now include various other topics each month as well.
**May be adjusted to avoid conference and seminar dates.
DTC Perspectives Magazine: The Annual Issue
| Deadline for IOs | Deadline for Ad Creative | Release Date |
| March 23, 2016 | March 30, 2016 | Mid-end of May 2016 |
Become a contributor: Contact Jennifer Kovack, Director of Publishing and Awards at Jennifer@dtcperspectives.com or 770-302-6273 x104.