DTC in Focus
|Issue||Central Theme*||Deadline for Ads & Content||Release Date**|
|February||Media Strategy/Planning & Buying||2/10/2016||2/17/2016|
|March||Emerging Channel Innovations||3/9/2016||3/16/2016|
|April||Overcoming Communication Challenges||4/20/2016||4/27/2016|
|November||Applying 2016 Lessons to 2017 Patient Communications||11/9/2016||11/16/2016|
*Each issue of DTC in Focus will heavily focus on a central theme, but will also now include various other topics each month as well.
**May be adjusted to avoid conference and seminar dates.
DTC Perspectives Magazine: The Annual Issue
|Deadline for IOs||Deadline for Ad Creative||Release Date|
|March 23, 2016||March 30, 2016||Mid-end of May 2016|
Become a contributor: Contact Jennifer Kovack, Director of Publishing and Awards at Jennifer@dtcperspectives.com or 770-302-6273 x104.