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2016 HMN Atlanta Conference Advertising Award Winners

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce winners for its third annual Advertising Awards. The awards were part of the third annual Hospital Marketing National Conference held June 14 – 15 in Atlanta, Georgia.

“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”

The winners of these awards will be entered into a Hospital Marketing Ad Awards Finalists ceremony in Philadelphia, October 26.  The Ad Awards winners from HMN Atlanta and HMN San Diego will square off and one winner between the two will be named.

If you have any changes or updates to your awards information, please contact Jennifer Kovack (Jennifer@dtcperspectives.com).

Gold Winners
Silver Winners
Bronze Winners
Honorable Mentions

Hospital/Healthcare Facility

Agency

BEST SERVICE LINE CAMPAIGN
Under 500 Beds
Dana-Farber Cancer Institute SPM Marketing & Communications
Fox Chase Cancer Center Mangos
Good Samaritan Medical Center – Comprehensive Cancer Care BG, Inc.
Memorial Sloan-Kettering Cancer Center Pereira & O’Dell
Moffitt Cancer Center and Research Institute BVK
Nyack Hospital The Byne Group
Trinity Health System – Heart Care InnerAction Media / EM Media
UF Health Proton Therapy Institute Shepherd
West Boca Medical Center – Pediatrics BG, Inc.
Wills Eye Hospital (In-house)
 

 

Over 500 Beds
Advanced Neuroscience Network – Stroke Treatment BG, Inc.
Cancer Treatment Centers of America Assembly
Children’s Health Barkley
Hospital for Joint Diseases, NYU Langone Medical Center Munn Rabôt
Meridian Health SPM Marketing & Communications
Minneapolis Heart Institute Sterling Cross Communications
Mountain States Health Alliance – Cancer Navigator Program Beber Silverstein Group
Rothman Institute Orthopaedics LevLane
Summa Health System Knox Marketing, Inc.
Texas Heart Institute at Baylor St. Luke’s Medical Center
 

 

BEST RADIO CAMPAIGN
Augusta University Wier Stewart
Children’s Health Barkley
Children’s Minnesota mono / Haworth Marketing + Media / Ciceron
Genesis Healthcare System Knox Marketing, Inc.
McLaren Flint Publicom, Inc.
Memorial Medical Center in Ashland, Wisconsin and Hayward Area Memorial Hospital & Water’s Edge in Hayward, Wisconsin HTK Marketing Communications
Methodist Health System Anderson Partners Advertising
The University of Kansas Hospital SPM Marketing & Communications
ThedaCare Health System Laughlin Constable
UNC Health Care MSA Marketing
 

 

BEST OUT-OF-HOME / PR CAMPAIGN
Under 500 Beds
Allegheny General Hospital Doner
Arnold Palmer Hospital for Children BOHAN Advertising
Children’s Minnesota mono / Haworth Marketing + Media / Ciceron
Eastern Maine Medical Center SPM Marketing & Communications
Genesis Healthcare System Knox Marketing, Inc.
HSHS Sacred Heart Hospital HSHS Sacred Heart Hospital
McLaren Flint Publicom, Inc.
Memorial Sloan-Kettering Cancer Center Pereira & O’Dell
Terrebonne General Medical Center Zehnder Communications
WellStar Douglas Hospital Spirit Health Group
 

 

Over 500 Beds
Children’s Health Barkley
Children’s Hospital Of Philadelphia McHenry Creative Services
Cone Health Quixote Group / Big Fish Films / Shapiro-Walker Design
Froedtert & the Medical College of Wisconsin SPM Marketing & Communications
Mt. Sinai Hospital Devito/Verdi
New York Presbyterian Hospital Munn Rabôt
Saint Thomas Health BOHAN Advertising
Texas Children’s Hospital Tangelo
ThedaCare Health System Laughlin Constable
UNC Health Care MSA Marketing
 

 

BEST DIGITAL CAMPAIGN
Under 200 Beds
Genesis Healthcare System Knox Marketing, Inc.
HackensackUMC at Pascack Valley 24K Creative, a division of Gold Group
Kindred Hospital – Atlanta
Marshfield Clinic (In-house)
Memorial Medical Center in Ashland, Wisconsin and Hayward Area Memorial Hospital & Water’s Edge in Hayward, Wisconsin HTK Marketing Communications
Mon General Hospital InnerAction Media
Northwestern Medical Center Lisaius Marketing
Novant Health Matthews Medical Center
UNC Health Care MSA Marketing
WellStar Douglas Hospital Spirit Health Group
 

 

Between 200-500 Beds
Children’s National Health System RP3 Agency
Eastern Maine Medical Center SPM Marketing & Communications
Good Samaritan Medical Center BG, Inc.
HCA East FL Hospital Healthgrades
HSHS Sacred Heart Hospital and St. Joseph’s Hospital HTK Marketing Communications
McLaren Flint Publicom, Inc.
Nicklaus Children’s Hospital – Miami Health System RockOrange
Nyack Hospital The Byne Group
Terrebonne General Medical Center Zehnder Communications
Trinity Health System InnerAction Media / Em Media
 

 

Over 500 Beds
Advanced Neuroscience Network BG, Inc.
Cancer Treatment Centers of America Assembly
Children’s Hospital Of Philadelphia McHenry Creative Services
Covenant Health Nucleus Medical Media, Inc.
Duke Medicine Center
Rush University Medical Center SPM Marketing & Communications
Texas Children’s Hospital Tangelo
ThedaCare Health System Laughlin Constable
UNC Health Care MSA Marketing
UTHealth Richards/Carlberg
 

 

BEST WEBSITE
Under 200 Beds
Dana-Farber Cancer Institute SPM Marketing & Communications
Kindred Hospital – Atlanta
Marshfield Clinic (In-house)
Memorial Medical Center in Ashland, Wisconsin and Hayward Area Memorial Hospital & Water’s Edge in Hayward, Wisconsin HTK Marketing Communications
Novant Health Matthews Medical Center
Reynolds Memorial Hospital InnerAction Media
UNC Health Care MSA Marketing
WellStar Douglas Hospital Spirit Health Group
 

 

Between 200-500 Beds
Allegan Spirit Health Group
Augusta University Wier Stewart
Children’s Healthcare Of Atlanta three
Children’s Minnesota mono / Haworth Marketing + Media / Ciceron
Children’s National Health System RP3 Agency
Lake Health Knox Marketing, Inc.
McLaren Lapeer Region Publicom, Inc.
Nyack Hospital The Byne Group
Trinity Health System InnerAction Media / Em Media
 

 

Over 500 Beds
Children’s Health Barkley
Children’s Hospital Of Philadelphia McHenry Creative Services
Cone Health Quixote Group / Big Fish Films / Shapiro-Walker Design
Essentia Health HTK Marketing Communications / Parthe Productions
Froedtert & the Medical College of Wisconsin SPM Marketing & Communications
Mountain States Health Alliance Beber Silverstein Group
Mt. Sinai Hospital Devito/Verdi
Rush University Medical Center SPM Marketing & Communications
ThedaCare Health System Laughlin Constable
UNC Health Care MSA Marketing
 

 

BEST PRINT CAMPAIGN
Under 200 Beds
Dana-Farber Cancer Institute SPM Marketing & Communications
Florida Medical Center BG, Inc.
Genesis Healthcare System Knox Marketing, Inc.
HackensackUMC at Pascack Valley 24K Creative, a division of Gold Group
Memorial Medical Center in Ashland, Wisconsin and Hayward Area Memorial Hospital & Water’s Edge in Hayward, Wisconsin HTK Marketing Communications
UNC Health Care MSA Marketing
West Boca Medical Center BG, Inc.
Wills Eye Hospital (In-house)
 

 

Between 200-500 Beds
Augusta University Wier Stewart
Children’s Minnesota mono / Haworth Marketing + Media / Ciceron
Good Samaritan Medical Center BG, Inc.
McLaren Lapeer Region Publicom, Inc.
Nyack Hospital The Byne Group
Terrebonne General Medical Center Zehnder Communications
Western Maryland Health System BlaineTurner Advertising
 

 

Over 500 Beds
Children’s Health Barkley
Cone Health Quixote Group
Methodist Health System Anderson Partners Advertising
Mountain States Health Alliance Beber Silverstein Group
Mt. Sinai Hospital Devito/Verdi
Ochsner Health System SPM Marketing & Communications
Saint Thomas Health BOHAN Advertising
Summa Health System Knox Marketing, Inc.
ThedaCare Health System Laughlin Constable
University of Chicago Medicine Devito Verdi
 

 

BEST TELEVISION CAMPAIGN
Under 200 Beds
Dana-Farber Cancer Institute SPM Marketing & Communications
Fox Chase Cancer Center Mangos
Genesis Healthcare System Knox Marketing, Inc.
Marshfield Clinic (In-house)
Mon General Hospital InnerAction Media
Northwestern Medical Center Lisaius Marketing
St. Jude Children’s Research Hospital (Various)
UF Health Proton Therapy Institute Shepherd
UNC Health Care MSA Marketing
 

 

Between 200-500 Beds
Allegheny Health Network Doner
Arnold Palmer Hospital for Children BOHAN Advertising
Children’s Healthcare Of Atlanta three
Children’s Minnesota mono / Haworth Marketing + Media / Ciceron
Good Samaritan Medical Center BG, Inc.
McLaren Flint Publicom, Inc.
Memorial Sloan-Kettering Cancer Center Pereira & O’Dell
Mercy Hospital Brown Parker
Terrebonne General Medical Center Zehnder Communications
Western Maryland Health System BlaineTurner Advertising
 

 

Over 500 Beds
Advanced Neuroscience Network BG, Inc.
Children’s Health Barkley
Cone Health Quixote Group / Big Fish Films / Shapiro-Walker Design
Essentia Health HTK Marketing Communications / Parthe Productions
Froedtert & the Medical College of Wisconsin SPM Marketing & Communications
Methodist Health System Anderson Partners Advertising
Mt. Sinai Hospital Devito/Verdi
Saint Thomas Health BOHAN Advertising
Summa Health System Knox Marketing, Inc.
ThedaCare Health System Laughlin Constable